The Concept

What does auto-innovative stand for?

First of all for one single person: The founder and owner Bernd Mueller.

  • Born 1963 in Germany (50 km north of Frankfurt), living there, married, two kids
  • Study of economics and mechanical engeneering (Diplom Wirtschafts-Ingenieur) at the Technical University Darmstadt (Germany)
  • Until 2008 Owner and General Manager of a cardealership (ca. 30 Million Euros revenues per year)
  • Experiences in the building of "virtual groups" (= service companies  that are owned by their dealership-customers and are professionally managed, e.g. as an AG) and in the successful management of professional networks. Experience in all kinds of issues concerning family run businesses
  • Expierence in the field of stock corporations, e.g. as a member of the board (mostly head of the board)
  • Training and experience in the fields of personal coaching andsystemic management (plan, initiate and accompany change processes) 
  • Large interest and love to travelling and othe countries - excellent and business fluent english in word and writing 
  • Knowledge of the american and canadian car-markets and their different approaches in the fields of dealership-management, F&I, leadmanagement and especially remarketing


The variety of personal interests and experiences as well as the combination of acquired competencies give me a unique way of dealing with challenges. 

The core of my approach is the an interlinking of highly competent companies and consultants - people with very different potentials, competencies and experiences.

This process takes place in a setting that is governed by trust and esteem, individually tailored to the individual client.

In concrete terms: In a procedure that is co-developed with the client, the use of additional subject-specific experts can shorten a project and bring excellent results with less money invested.